Platform Builder Program

Visibility That Supports Your Practice and Personal Brand

A 12-month guided visibility and positioning experience for women therapists and mental health professionals who want to grow their practice, strengthen their personal brand presence, and increase their revenue.

This is not about becoming an influencer. It’s about being visible to the people who need you.

The Platform Builder®

With Sharvette Mitchell, Marketing Consultant, Author & Podcast Host

The Platform Builder® Program is a 12-month guided visibility and positioning program. This next cohort (cohort 11) is designed for women therapists and mental health professionals who want structured support growing their personal brand and visibility...without overwhelm or pressure to be “on” all the time.

Unlike self-study courses or one-off marketing programs, this experience combines step-by-step curriculum, live coaching, and tangible deliverables inside a supportive community.

You’re not left to figure this out alone ...you’re guided through it.

Next enrollment: February 2026 - January 2027 cohort

Picture this...

A professional, cohesive brand that reflects your expertise
Clear positioning for your services and specialty
Visibility that attracts aligned clients, not just referrals
Confidence in speaking, media, or training opportunities (when you choose)
Your expertise documented through a book collaboration or thought leadership content
Clarity and confidence in how you show up professionally

But for many clinicians, the current reality looks different…

Your brand doesn’t fully reflect the value of your work
You know your expertise could reach more people, but you’re unsure how
Your marketing feels inconsistent or unclear
You avoid opportunities because you don’t feel prepared
You have ideas for talks, trainings, or books, but no clear path to complete them

TESTIMONIAL

"You will not regret it!”

If you are a business owner who is looking to elevate your branding and visibility, I highly recommend the Platform Builder program with Sharvette! It was the first major purchase that I made as a new business owner and it was the BEST investment for my business. Sharvette's professionalism and expertise are unmatched. Over the past year, not only has my confidence increased but so has my business revenue. Through this program, I challenged myself in many capacities and even accomplished a major goal of becoming a co-author. So, if you're looking for a program that will provide you with tools to understand marketing and visibility better, book the consultation call with Sharvette to sign up for your 12-month coaching program.

Shabrial Henderson- New Insight Clinical Counseling

Results vary, but clarity, confidence, and increased visibility are common outcomes across various industries.

Imagine having clarity in your services, confidence in your brand, and consistency in your visibility... while being supported by a coach and a community that understands your professional responsibilities. This is visibility designed to support your work, not compete with it.

Is The Platform Builder® Program for you?

This program is for you if:

You are a licensed therapist or mental health professional
You already serve clients and want to grow intentionally
You value structure, guidance, and support
You want your professional brand to reflect your expertise
You’re ready for ethical visibility

This program is not for you if:

You want a quick fix or shortcut
You’re not ready to implement with support
You’re looking for a purely self-study experience

TESTIMONIALS

Clients often enter The Platform Builder® Program feeling uncertain about their visibility and leave with clarity, confidence, and tangible progress — because they are supported every step of the way.

Here’s a peek at what is waiting for you inside The Platform Builder® Program:

THE FORMAT

The structure of the program is the special pizzazz that makes The Platform Builder® Program work well. Rest assured the format is the right mix of:

Face to face virtual group coaching to answer your questions and drive you toward implementation.
Peer support in an amazing community.
Guided implementation—not just information
Email support in between sessions.
Private coaching sessions for personalized support.
In-person events.
Structured curriculum released monthly.

WHAT TO EXPECT

Twice-monthly live group coaching sessions.
Weekly Group Office Hours for real-time guidance.
Private Client Only Facebook Group.
50 + High Definition Brand Photos.
A published book as a Co-Author.
Six Private 1:1 Consulting Sessions during the 12 Month Program.
Two day business retreat and two day conference in Richmond, VA.
Access to The Platform Builder® Program Curriculum & Worksheets in a member portal. *Three months of access after you complete the program.

As you review what’s included, remember:
You are not expected to do everything at once.
The program is intentionally paced so you focus on one primary area at a time...with guidance throughout. Over 12 months, we focus on helping you build:

1) VISUAL BRANDING & POSITIONING

We help you align how you’re seen with who you are.

Brand clarity and positioning
Brand colors and visual consistency
Full professional brand photo shoot
Website and presentation guidance

Your visual brand should confirm—not contradict—your expertise.

Pictured, FORMER Platform Builder client, Crystal

2) CONTENT & VISIBILITY

Visibility does not mean constant posting or performance.

Effective content marketing strategy
Guidance on social media, email, blog and video content
Systems & templates that support consistency

You choose what platforms make sense for you.

Pictured, MasterMind Platform Builder client, Erika

3) SPEAKING AND MEDIA

Speaking and media are options not requirements.

Signature talk development
Speaker one-sheet and presentation templates
Media and podcast guidance
Consulting on training, panels, or workshop appearances

You choose how public your visibility becomes.

Pictured, FORMER Platform Builder client, Jennifer

4) AUTHORSHIP & THOUGHT LEADERSHIP

Documenting Your Expertise or for those ready to share their voice more formally:

Opportunity to become a published co-author
Author webpage, custom graphics and promotional support
Guidance on thought leadership content

Pictured, FORMER Platform Builder client, Lina

You focus on one thing at a time...

…with support throughout. You are not expected to do everything you see here. This program is about choosing the right next steps, with support.

Let’s Talk Through the Practical Questions

“I’m already busy. How time-intensive is this?”

Cohort 11 is designed with clinicians in mind. You’re not expected to do everything at once or be everywhere. Each month focuses on one area of visibility, with clear priorities so you can make progress without overwhelm. Most participants implement in small, intentional steps alongside their existing schedule.
“Do I have to be on social media all the time?”

No. Visibility does not mean constant posting or performance. We focus on strategic visibility, choosing the platforms and methods that make sense for you, your boundaries, and your energy.

What if I’m not ready to speak?

That’s completely okay. Speaking, virtually or in-person, is highly recommended, but it is an option—not a requirement. You’ll be guided to choose the visibility pathways that align with where you are now and where you want to grow.
Will I be overwhelmed?

THIS feeling is normal! Between group sessions, office hours, and private coaching, you’ll have opportunities to get help, ask questions, and re-center. This is not a rigid program…it’s a guided container. Let me affirm that you have done more difficult things. Let’s look at your track record of success- we are going to apply that here.

I’ve paid for programs in the past and they haven’t worked. Will this be different?

I can’t speak to the other coaching programs but what I will say is the Platform Builder Program is different. With the mix of tangible deliveries, group coaching sessions, and curriculum videos, you are set up to see WINS! Perhaps you are in a different space now. Perhaps your business is in a different space now. Bet on yourself!
“How do I know if this is the right time?”

If you’re feeling the tension between wanting more visibility and not wanting to do it the wrong way, this is often the right season. This program is for clinicians who want to grow with intention—not urgency or pressure.

How much does this 12-month program cost?

It depends on the option you select. We offer full payment incentives and flexible monthly payment plans.
When is the next cohort?

February 2026 – January 2027. This cohort is only open to women in the mental health field. Group sessions will be held twice a month on Thursdays starting February 12, 2026

SATISFACTION GUARANTEE

We are 100% committed to helping you achieve more visibility for your brand and positioning your expertise & services.

That said, you might still have hesitations about whether what you’re reading on this page is truly possible for you and if The Platform Builder Program is the best choice to get you there. Here’s the deal: The Platform Builder Program is an elite option and the investment reflects that. That might make you question if it’s really “worth it,” and I get that.

So in case you are still hesitating to apply, here’s a guarantee that you can bank on:

I am willing to promise you that if you participate in all of the ZOOMs, implement all of the work, and do not see an increase in visibility and customers as a result of The Platform Builder Program, then I will work with you one-on-one for six months to help achieve increased visibility and customers.

If you’re truly ready for eyes on your brand and business and willing to do the work to get there with the guidance and support of The Platform Builder Program there is absolutely no reason NOT to apply today.

If you’re considering The Platform Builder® and want to talk through whether it’s the right support for you, I invite you to schedule a conversation.

This conversation is designed to help you decide — not to pressure you.

Meet Sharvette Mitchell: She is your new confidence igniter, overwhelm eliminator and straight-talking strategist!

Sharvette Mitchell is the CEO of Mitchell Productions – a marketing and professional development firm, based in Richmond, VA, that helps women entrepreneurs grow their brand, visibility, and revenue. Known as THE PLATFORM BUILDER®, she is leading conversations in marketing and business development.

She was named one of the African American Marketing Association’s 2025 ‘50 Black Marketers to Watch’ for Content and Creative Excellence, a recognition of her leadership, creativity, and industry impact.

After a successful 25-year career in corporate America at Capital One Bank, with 20 of the years spent in training and development, Sharvette transitioned into full-time entrepreneurship. She is now focused on coaching and training small business owners across the country.

Sharvette is a graduate of Virginia Commonwealth University with a Bachelor of Science in Marketing. She is also a graduate of the Goldman Sachs One Million Black Women: Black in Business Program.

Sharvette’s unique approach, encapsulated in her trademarked framework THE PLATFORM BUILDER®, has become a beacon for small businesses seeking to build their brand. By honing their visibility, marketing, and branding strategies, she has enabled numerous businesses to generate more revenue, achieve growth, and establish increased brand recognition.

Sharvette’s acclaim extends to being featured in prestigious publications such as Yahoo! Finance, AARP, Huffington Post, HOPE for Women Magazine, CBNation. and Sista Sense Magazine, where her thoughts on marketing and branding are often sought. Her appearances on CBS 6 Monday Motivation, CBS 6 Virginia This Morning, The CW Network, and Comcast Cable showcase her as a thought leader.

Since 2008, The Sharvette Mitchell Radio Show, with over 790+ episodes, has been a platform for marketing insights, powerful conversations, and interviews, resonating with listeners and viewers across multiple audio and live-streaming platforms.

Lastly, Sharvette is the Visionary Author behind eight book collaborations, which can be purchased on all digital platforms.

TESTIMONIAL

"This Platform Builder Program is a game changer!"

Hello, I am Dana Wilson, the CEO and Director of Haircares, Inc. I am a participant of the Platform Builder program. Let me just say that Sharvette Mitchell & Mitchell Productions, knows their purpose and they own it. I don’t even know where to start with how unrecognizable my business is compared to just maybe about a year ago. Through the training program, I got real clarity on my service offerings. Actually, I have expanded my service menu. My brand visibility has skyrocketed. My Facebook group memberships have quadrupled. The coaching & training modules truly pushed me out of my comfort zone to really position myself as a subject matter expert in my field. Sharvette has the ability to make marketing very simplistic and uncomplicated. I now see marketing as an opportunity to serve my clients and broaden my audience. Speaking of networking events, let me tell you, they have definitely opened new doors for my business. Sharvette and her team always nudge you to move forward. Now I have been featured in a couple of magazines. I can’t even believe it. I’ve always had a lifelong dream of being an author. The Platform Builder Program made this little girl’s dream come true. I am now a co-author of two books. Sharvette has a way of providing good feedback and boosting your confidence all at the same time. I don’t even know how to put into words about Mitchell Productions… as a whole, they are totally top-notch. The experience of the Platform Builder training program has truly exceeded my expectations. Thank you, Sharvette and Mitchell Productions.”

Dana Wilson of Haircares, Inc.

Visibility That Supports Your Practice and Personal Brand

The Platform Builder®

With Sharvette Mitchell, Marketing Consultant, Author & Podcast Host

Unlike self-study courses or one-off marketing programs, this experience combines step-by-step curriculum, live coaching, and tangible deliverables inside a supportive community.

You’re not left to figure this out alone ...you’re guided through it.

Next enrollment: February 2026 - January 2027 cohort

Picture this...

A professional, cohesive brand that reflects your expertise

Clear positioning for your services and specialty

Visibility that attracts aligned clients, not just referrals

Confidence in speaking, media, or training opportunities (when you choose)

Your expertise documented through a book collaboration or thought leadership content

Clarity and confidence in how you show up professionally

But for many clinicians, the current reality looks different…

Your brand doesn’t fully reflect the value of your work

You know your expertise could reach more people, but you’re unsure how

Your marketing feels inconsistent or unclear

You avoid opportunities because you don’t feel prepared

You have ideas for talks, trainings, or books, but no clear path to complete them

TESTIMONIAL

"You will not regret it!”

Results vary, but clarity, confidence, and increased visibility are common outcomes across various industries.

Imagine having clarity in your services, confidence in your brand, and consistency in your visibility... while being supported by a coach and a community that understands your professional responsibilities. This is visibility designed to support your work, not compete with it.

Is The Platform Builder® Program for you?

This program is for you if:

You are a licensed therapist or mental health professional

You already serve clients and want to grow intentionally

You value structure, guidance, and support

You want your professional brand to reflect your expertise

You’re ready for ethical visibility

This program is not for you if:

You want a quick fix or shortcut

You’re not ready to implement with support

You’re looking for a purely self-study experience

TESTIMONIALS

Clients often enter The Platform Builder® Program feeling uncertain about their visibility and leave with clarity, confidence, and tangible progress — because they are supported every step of the way.

Here’s a peek at what is waiting for you inside The Platform Builder® Program:

As you review what’s included, remember:You are not expected to do everything at once.The program is intentionally paced so you focus on one primary area at a time...with guidance throughout. Over 12 months, we focus on helping you build:

1) VISUAL BRANDING & POSITIONING

2) CONTENT & VISIBILITY

3) SPEAKING AND MEDIA

4) AUTHORSHIP & THOUGHT LEADERSHIP

You focus on one thing at a time...

…with support throughout. You are not expected to do everything you see here. This program is about choosing the right next steps, with support.

Let’s Talk Through the Practical Questions

“I’m already busy. How time-intensive is this?”

“Do I have to be on social media all the time?”

What if I’m not ready to speak?

Will I be overwhelmed?

I’ve paid for programs in the past and they haven’t worked. Will this be different?

“How do I know if this is the right time?”

How much does this 12-month program cost?

When is the next cohort?

SATISFACTION GUARANTEE

If you’re considering The Platform Builder® and want to talk through whether it’s the right support for you, I invite you to schedule a conversation.

This conversation is designed to help you decide — not to pressure you.

Meet Sharvette Mitchell: She is your new confidence igniter, overwhelm eliminator and straight-talking strategist!

TESTIMONIAL

"This Platform Builder Program is a game changer!"

If you’re considering the Platform Builder® and want to talk through whether it’s the right support for you, I invite you to schedule a conversation.

This conversation is designed to help you decide — not to pressure you.

As you review what’s included, remember:
You are not expected to do everything at once.
The program is intentionally paced so you focus on one primary area at a time...with guidance throughout. Over 12 months, we focus on helping you build: